Train hard. Sell more. Build a business that lasts.
Living the Business is where agents come to get better. On-demand training, live coaching, seminars, retreats, and a community that holds you to it. All in one place.
Every way an agent learns, in one place
From late-night courses to in-person retreats, pick the path that fits where you are right now.
Online Training
A growing library of on-demand courses covering the skills that actually drive production. Watch a lesson at midnight, apply it the next morning.
- Structured course paths
- Scripts, templates & checklists
- Progress tracking
- New training every month
Live Seminars
High-energy training events where you practice the skills in the room. Bring your real questions and leave with a plan you can run on Monday.
- Hands-on workshops
- Live role-play & feedback
- Guest expert sessions
- Recordings to revisit
Retreats
Multi-day retreats to work on the business, not just in it. Reset your goals, build your plan, and connect with agents who push you.
- Annual planning intensives
- Small-group strategy
- Mindset & momentum
- Lasting peer network
1:1 Coaching
Private mentoring tailored to where you are. Personal accountability, business planning, and direct access to a coach who has done the work.
- Personalized business plan
- Regular 1:1 sessions
- Deal & listing reviews
- Direct accountability
Team Coaching
Coaching built for teams and brokerages. Get everyone on the same systems, scripts, and standards so production becomes a culture, not a person.
- Team training plans
- Shared playbooks & scripts
- Manager enablement
- Group accountability
Video & Content
Coaching and production help to make video work for you, even if you hate being on camera. Build a presence that brings business to you.
- On-camera confidence
- Content systems
- Repeatable formats
- Editing & production help
Surround yourself with agents who push you forward
The best agents do not grow alone. Inside Living the Business you train alongside people chasing the same goals, with coaches who keep you accountable and a room that celebrates the wins.
- Weekly live coaching and deal reviews
- Accountability that keeps the work consistent
- Seminars and retreats that recharge your momentum
- A network of agents who actually pick up the phone
Coached by agents still in the business
Michael and Greg are not gurus on a stage. They are working coaches who teach what is actually moving production today.
Michael Fielden
Co-Founder & Business Systems Coach
San Francisco Bay Area
“Build a business that runs on systems, not luck.”
Michael is a Bay Area Realtor who built his own business the hard way before turning it into a repeatable system. He coaches agents on the unglamorous work that actually moves production: where leads come from, how to follow up, and the daily routine that compounds over a career.
His approach is calm and process-first. No hype, no shortcuts. Just the structure, scripts, and accountability that help agents stop guessing and start operating like owners.
Greg McDaniel
Co-Founder & Prospecting Coach
San Francisco Bay Area
“The business is won one real conversation at a time.”
Greg is known for living on the phone and teaching agents to do the same without the dread. He has spent years in the trenches of prospecting and relationship-building, and he brings that energy to every call, role-play, and coaching session.
His coaching is direct, generous, and a little fun. Greg believes the fastest path to a great career is more conversations, better follow-up, and a community that holds you to it.
The work works
“I stopped waking up wondering what to do. The daily routine alone changed my whole month.”
“The live coaching is the difference. I bring a real deal, we work it, and I leave knowing my next move.”
“We put our whole team on the same scripts and systems. Production stopped depending on one person.”
Ideas you can use this week
Lead GenThe Referral Engine: Earning Introductions on Purpose
Referrals are not luck. They are the predictable result of doing great work, staying in touch, and asking with confidence. Here is how to build the engine.
MindsetHow to Set Goals You Actually Hit This Year
Most agent goals are wishes with a deadline. Here is how to set goals you can actually reach by working backward to daily actions.
MarketingVideo Marketing for Agents Who Hate Being on Camera
You do not need to love the camera to use video well. You just need a simple approach and a willingness to be a little awkward at first.
Good questions, straight answers
Still deciding if this is right for you? Start here, then see the full list.
Read all FAQsWho is Living the Business for?+
Real estate agents at any stage. New agents use it to build a foundation fast, and experienced agents use it to sharpen skills, add accountability, and scale. If you treat real estate like a business, you will feel at home here.
Do I need experience to join?+
No. The training meets you where you are. New agents follow a structured path from the ground up, while seasoned agents can jump straight to advanced material and live coaching.
How quickly can I get started?+
Right away. Create an account, choose a plan, and you have immediate access to your courses, resources, and the next live coaching session.
What makes this different from other real estate coaching?+
Two things: it is practical and it is connected. You get on-demand training, live coaching, real resources, and a community in one place, taught by coaches who are still in the business.
Is this tied to a specific brokerage?+
No. Living the Business works for agents at any brokerage. The systems and skills travel with you no matter where you hang your license.
Your next 90 days can look completely different
Join Living the Business and get the training, coaching, and community to build a business that does not depend on luck.