Coaching

Real coaches. Real conversations. Real results.

Living the Business was built by two coaches who are still in the business. Whether you want a coach in your corner or a program for your whole team, you will work with people who teach what they practice.

The founders

Meet Michael & Greg

Two coaches, two strengths, one mission: help agents build a business that lasts.

Michael Fielden

Co-Founder & Business Systems Coach

San Francisco Bay Area

“Build a business that runs on systems, not luck.”

Business systemsLead generationAccountabilityScaling a team

Michael is a Bay Area Realtor who built his own business the hard way before turning it into a repeatable system. He coaches agents on the unglamorous work that actually moves production: where leads come from, how to follow up, and the daily routine that compounds over a career.

His approach is calm and process-first. No hype, no shortcuts. Just the structure, scripts, and accountability that help agents stop guessing and start operating like owners.

Greg McDaniel

Co-Founder & Prospecting Coach

San Francisco Bay Area

“The business is won one real conversation at a time.”

Cold callingConversationsLead conversionCommunity

Greg is known for living on the phone and teaching agents to do the same without the dread. He has spent years in the trenches of prospecting and relationship-building, and he brings that energy to every call, role-play, and coaching session.

His coaching is direct, generous, and a little fun. Greg believes the fastest path to a great career is more conversations, better follow-up, and a community that holds you to it.

Ways to be coached