Living the Business
All courses
Magnetic Marketing: Build a Brand and a Lead Machine That Pull Business to You course cover

Magnetic Marketing: Build a Brand and a Lead Machine That Pull Business to You

6 lessons about 11 minutes

Most agents market the wrong thing to the wrong person and wonder why nothing sticks. Magnetic Marketing flips the model. You will learn to market what the consumer actually wants (homes and information) while reserving your personal brand for the sellers who are vetting you, build a consistent visual identity that imprints with every touch, stand up lead-capture assets like per-property sites and tracked phone lines, and run an automated follow-up cadence that keeps you present through a buying cycle that often runs sixteen weeks to three years. Every lesson ends in a capture mechanism and a number you can track, so your marketing stops being a cost you hope works and becomes a machine you can measure, tune, and trust.

6 on-demand video lessons
Audio deep dive for the whole system
Workbook and script bank
Reading list and discussion guide

What you'll learn

Module 1: The System

  1. Lesson 1: Market the Magnet, Not the Mirror2 min
  2. Lesson 2: One Look, Everywhere2 min
  3. Lesson 3: Turn Every Listing Into a Lead Trap2 min
  4. Lesson 4: Build the Stealth Net2 min
  5. Lesson 5: Marketing That Works on Delete2 min
  6. Lesson 6: Capture Now, Convert Later2 min

Included with membership

This course, every other course system, live coaching, and every workbook and script bank come with one membership.