Winning With Zillow Leads: The Speed, Nurture, and Routing System

6 lessons about 12 minutes

Most agents lose money on Zillow before they ever meet a client, because the leads sit unanswered, the follow-up stops after two texts, and nobody owns the lead the moment it lands. This module fixes all three. You will install a speed-to-lead system built around Zillow's live-connection call and its response-time scoring, a two-layer nurture engine that keeps you in front of the sixty to eighty percent of portal leads who are six to eighteen months out, and a routing model that assigns, works, and audits every lead so none of them slip. You will also learn to read the numbers honestly, cost per lead, cost per close, and lead-to-appointment rate, so you can scale, pause, or shift ZIP codes with confidence instead of hope. The frameworks are original to Living the Business, the scripts are ready to use, and the whole system is built to be run the same way every time so your conversion compounds.